{"id":5990,"date":"2019-01-19T19:57:50","date_gmt":"2019-01-19T19:57:50","guid":{"rendered":"https:\/\/financiallyfitfoundation.org\/site\/?p=5990"},"modified":"2019-01-20T03:02:11","modified_gmt":"2019-01-20T03:02:11","slug":"what-gillette-left-out-of-its-toxic-masculinity-commercial","status":"publish","type":"post","link":"https:\/\/financiallyfitfoundation.org\/site\/what-gillette-left-out-of-its-toxic-masculinity-commercial\/","title":{"rendered":"What Gillette left out of its toxic masculinity commercial"},"content":{"rendered":"\n<p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The controversy<\/strong><\/h2>\n\n\n\n<p>The new controversial Gillette ad is about the good and ugly of masculinity today. It features some of the ways that healthy masculinity shows up. Stopping fights, protecting women, calling out other men\u2019s bad behavior, and coming to the aid of a bullied child are all honorable demonstrations of masculinity at its best. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What they got right<\/strong><\/h2>\n\n\n\n<p>I commend the men that have always behaved this way and those who are now inspired to do so. I commend Gillette for taking a stand on the subject \u2013 even if it was part of a marketing ploy. After all, marketing has a massive influence on our culture.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What was missing<\/strong><\/h2>\n\n\n\n<p>But they left something pretty big out of this otherwise impressive piece.<\/p>\n\n\n\n<p>One of the ways that toxic masculinity wasn\u2019t shown in the commercial, and which it is often found in real life, is the control men exhibit over women by controlling the money and keeping women in the dark about finances. &nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Women are guilty too<\/strong><\/h2>\n\n\n\n<p>To be sure, men aren\u2019t entirely to blame for this. Women have, much too often, voluntarily turned a willful blind eye and let men deal with everything having to do with money, without them.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Societal beliefs about women and money<\/strong><\/h2>\n\n\n\n<p>This has fostered a cultural belief that \u201cmen are better with money\u201d and that \u201cwomen are not smart enough to handle money.\u201d These stereotypes are believed by both men and women but fly in the face of the facts \u2013 we know that women who learn how to manage money are really good at it, perhaps even more so than men. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The solution<\/strong><\/h2>\n\n\n\n<p>While we don\u2019t need to turn this into an unhealthy competition (ahem, toxic masculinity) it is important to note that women can be just as good, if not better, than men at handling money. Women just need to have confidence that they can learn it, and the wherewithal to seek out the knowledge. <\/p>\n\n\n\n<p>An important example of healthy masculinity is men encouraging women to learn about finances and supporting them in becoming good at managing money. I would have loved to see a clip of a couple sitting down together and deciding how to spend their money. &nbsp;Or a father teaching his daughter and her friends about money. This kind of partnership, I believe, is the best a man can get.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How you can help<\/strong><\/h2>\n\n\n\n<p>If you\u2019re a man who would like to encourage a woman you care about to learn about handling personal finances, tell her about our upcoming Financially Fit Makeover Program. You can find the details <a href=\"http:\/\/bit.ly\/finmakeover\">http:\/\/bit.ly\/finmakeover<\/a>. And by all means, you\u2019re more than welcome to join us!<\/p>\n\n\n\n<p>Ladies, if you\u2019re ready to help change the culture by empowering yourself, sign up today!<\/p>\n\n\n\n<p>With so much love,<\/p>\n\n\n\n<p>Chelsea<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The controversy The new controversial Gillette ad is about the good and ugly of masculinity today. It features some of the ways that healthy masculinity shows up. Stopping fights, protecting&#8230;<\/p>\n","protected":false},"author":2,"featured_media":5993,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"give_campaign_id":0,"footnotes":""},"categories":[1],"tags":[72],"class_list":{"0":"post-5990","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-alwaysfinanciallyfit","8":"tag-gillette-commercial"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Gillette left out of its toxic masculinity commercial - Financially Fit Foundation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/financiallyfitfoundation.org\/site\/what-gillette-left-out-of-its-toxic-masculinity-commercial\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Gillette left out of its toxic masculinity commercial - Financially Fit Foundation\" \/>\n<meta property=\"og:description\" content=\"The controversy The new controversial Gillette ad is about the good and ugly of masculinity today. 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